Coca-cola Advert

Coca Cola salesman returns from His middle East assignment. A friend asks, ''Why weren't you successful with the Arabs?''

The salesman explained, "When I got in the middle east, I was very confident that I would make good sales pitch as Cola is virtually unknown there but I had a problem. I didn't know how to speak Arabic. So, I planned to convey the message through 3 posters...

First poster, a man crawling through the hot desert sand... totally exhausted and fainting.

Second, the man is drinking our Cola and...

Third poster, our man refreshed.

Then these posters were posted all over the place."

"That should have worked," said the friend.

The salesman replied, "Well, not only did I not speak Arabic, I also didn't realize that Arabs read from the right."

(HINT: READ FROM THE THIRD POSTER TO THE FIRST)